Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [2] [3] Introduced in 1996 in the United States, by 2016 it was one of the top five most sold brands of bottled water in that country [4] with sales worth nearly $830 million in 2017. [5] Mission Statement: “Our mission is: To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference.” (The Coca-Cola Company , 2016) Vision Statement “To achieve our mission, we have developed a set of goals, which we will work. 1587 Words. The Coca-Cola vision statement focuses on inspiring people and promoting excellence to nurture a harmonious environment in the workplace. It reveals the company's goal for development and change in the industry. And here lies Coca-Cola's definition of leadership. Also, its vision statement strives to: Today, Forbes recognizes Coca-Cola as one of the top five brands in the world, but the drink came into the world very quietly some 129 years ago in a Georgia pharmacy. Dr. John Pemberton invented a syrup in 1886, combined it with carbonated water, and sold it for 5 cents a serving. During that first year, Pemberton sold nine drinks a day. Although the company aims at making profits, it also seeks to improve the social welfare of the people. On the other hand, the vision statement developed and used by Coca Cola Company, Pepsi’s major business rival, is less inspired and less inspiring. Unlike Pepsi’s statement that starts with recognizing the society and the world, Coca Cola In fact, we have taken to heart one very key lesson – the importance of continuing to listen, learn and adapt, as together we work to refresh the world and make a difference. - Alfredo Rivera, President, The Coca‑Cola Company, North America. Coca‑Cola Collaborates with Tech Partners to Create Bottle Prototype Made from 100% Plant-Based iqtY23.
